Partnering for Credit Card Issuance

Partnering for Credit Card Issuance

It is interesting to note that banks have started partnering with others for issue of Credit Cards.  If a bank has a co-branded credit card, it leads to substantial growth in customer loyalty.  The probability of our existing customers turning to our competitors is avoided, since they are aware that they can get better benefits and rewards if they make their purchases with you.

HDFC 21SEP NEW
YES BANK 21SEP

Here is a news item which details about such partnership entered by HDFC Bank and YES Bank with others.

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Author: SEO

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